Mu by PEUGEOT

Mu by Peugeot is a comprehensive mobility service. Unlike other car sharing services it offers a full range of vehicles from scooters, the small 107 up to the 5008 van and trucks, including electric and hybrid vehicles and even campers. As of August 2015, the service is available in France, Germany, Italy, Spain and the UK.

Mu by PEUGEOT Business Model

Business Model Canvas of Mu by PEUGEOT

The business model canvas of Mu by PEUGEOT shows a detailed explanation of how the business model of Mu by PEUGEOT is structured.
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Business Model Patterns of Mu by PEUGEOT

The business model patterns of Mu by PEUGEOT help to understand the mechanics behind the business model of Mu by PEUGEOT. For a better understanding we added a description of how Mu by PEUGEOT is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis of Mu by PEUGEOT

The SWOT Analysis of Mu by PEUGEOT is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Mu by PEUGEOT special and action oriented insights about Mu by PEUGEOT

This section is all about the secret sauce of the business model of Mu by PEUGEOT. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of Mu by PEUGEOT

Last but not least in this section we analyse the marketing activities of Mu by PEUGEOT? Which kind of marketing Mu by PEUGEOT is doing? By clicking the i you can see a detailed description.
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