The Business Model of Mu by PEUGEOT

Mu by Peugeot is a comprehensive mobility service. Unlike other car sharing services it offers a full range of vehicles from scooters, the small 107 up to the 5008 van and trucks, including electric and hybrid vehicles and even campers. As of August 2015, the service is available in France, Germany, Italy, Spain and the UK.

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Mu by PEUGEOT is structured.

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Business Model Patterns

The business model patterns of Mu by PEUGEOT help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Mu by PEUGEOT is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Mu by PEUGEOT special?

This section is all about the secret sauce of the business model of Mu by PEUGEOT. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!