The Business Model of Monocle
Monocle is a media brand offering content on global affairs, business, culture, design and other topics through print (magazine), a round-the-clock radio station called Monocle 24, and its website. It is a new breed of media company, designed around a special image for a sophisticated, niche customer segment. It successfully uses its image and access to global customers to sell media content and goods fitting its image through the various channels.
![Monocle Business Model](https://a.storyblok.com/f/124740/926x128/2d650fa178/monocle-black.png/m/250x0)
Hard Facts
Business Model Canvas
![BMI](https://a.storyblok.com/f/124740/2080x1292/08391186ba/business-model-analyses.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/628x1114/52560e16d4/business-model-analyisis.png/m/)
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Sign up for freeBusiness Model Patterns
![BMI](https://a.storyblok.com/f/124740/2080x1220/7c15e498b3/patterns.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/628x1638/50db1ed476/patterns.png/m/)
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![BMI](https://a.storyblok.com/f/124740/622x988/b7e6d49826/relatedlogos.png/m/)
SWOT Analysis
![BMI](https://a.storyblok.com/f/124740/2080x1768/287d53622a/swot.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x1871/e3d9dee0c2/swot.png/m/)
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Sign up for freeWhat makes Monocle special?
![BMI](https://a.storyblok.com/f/124740/2080x1424/de3e6b7a78/descriptions.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x4448/2d8c90676a/description.png/m/)
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![BMI](https://a.storyblok.com/f/124740/2080x1086/4c52d43894/marketing.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x2375/7bfe106eb6/marketing.png/m/)
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