The Business Model of Monocle

Monocle is a media brand offering content on global affairs, business, culture, design and other topics through print (magazine), a round-the-clock radio station called Monocle 24, and its website. It is a new breed of media company, designed around a special image for a sophisticated, niche customer segment. It successfully uses its image and access to global customers to sell media content and goods fitting its image through the various channels.

Monocle Business Model
2007
Founded
215
Employees
London, GBR
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Monocle is structured.
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Business Model Patterns

The business model patterns of Monocle help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Monocle is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Monocle special?

This section is all about the secret sauce of the business model of Monocle. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Monocle. Which kind of marketing Monocle is doing?
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