The Business Model of Meine Spielzeugkiste
Meine Spielzeugkiste is an online toy rental service providing access to a diversified range of toys upon monthly subscription. Parents can select high-quality toys of their favorite brands displayed on the website which are then shipped to their home in a box. Children can play with the toys as long as they want to. As soon as the child does not like the toy anymore, it can be replaced by another one. Parents simply send the toy back and receive a new one in return.