The Business Model of M-Pesa

M-Pesa offers customers a sms-based money tranfer system, allowing to deposit, send, and withdraw finances. Safaricom subscribers can create a M-Pesa account and upload credit by depositing cash at some of the M-Pesa agents that are either Safaricom dealers, selected banks, or local dealers including airtime resellers. These M-Pesa partners operate as banking agents since many M-Pesa customers do not have bank accounts and thus are not able to transfer money on their M-Pesa account.

2007

Founded

5.500

Employees

Narobi, KEN

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of M-Pesa is structured.

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Business Model Patterns

The business model patterns of M-Pesa help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of M-Pesa is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes M-Pesa special?

This section is all about the secret sauce of the business model of M-Pesa. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!