M-Pesa

M-Pesa offers customers a sms-based money tranfer system, allowing to deposit, send, and withdraw finances. Safaricom subscribers can create a M-Pesa account and upload credit by depositing cash at some of the M-Pesa agents that are either Safaricom dealers, selected banks, or local dealers including airtime resellers. These M-Pesa partners operate as banking agents since many M-Pesa customers do not have bank accounts and thus are not able to transfer money on their M-Pesa account.

M-Pesa Business Model
2007
Founded
5.500
Employees
Narobi, KEN
Headquarter

Hard Facts

Business Model Canvas of M-Pesa

The business model canvas of M-Pesa shows a detailed explanation of how the business model of M-Pesa is structured.
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Business Model Patterns of M-Pesa

The business model patterns of M-Pesa help to understand the mechanics behind the business model of M-Pesa. For a better understanding we added a description of how M-Pesa is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis of M-Pesa

The SWOT Analysis of M-Pesa is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes M-Pesa special and action oriented insights about M-Pesa

This section is all about the secret sauce of the business model of M-Pesa. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of M-Pesa

Last but not least in this section we analyse the marketing activities of M-Pesa? Which kind of marketing M-Pesa is doing? By clicking the i you can see a detailed description.
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