The Business Model of M-Pesa
M-Pesa offers customers a sms-based money tranfer system, allowing to deposit, send, and withdraw finances. Safaricom subscribers can create a M-Pesa account and upload credit by depositing cash at some of the M-Pesa agents that are either Safaricom dealers, selected banks, or local dealers including airtime resellers. These M-Pesa partners operate as banking agents since many M-Pesa customers do not have bank accounts and thus are not able to transfer money on their M-Pesa account.
![M-Pesa Business Model](https://a.storyblok.com/f/124740/1200x876/0bcc1ef0af/1200px-m-pesa_logo-01-svg.png/m/250x0)
Hard Facts
Business Model Canvas
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Sign up for freeBusiness Model Patterns
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![BMI](https://a.storyblok.com/f/124740/628x1638/50db1ed476/patterns.png/m/)
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SWOT Analysis
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Sign up for freeWhat makes M-Pesa special?
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