The Business Model of Logitech
Logitech is a publicly traded computer accessories manufacturer founded in Switzerland in 1981, with operational headquarters in Newark, California. The name comes from the French word "logiciel" meaning "software". The company was one of the first manufacturers of optomechanical computer mice in 1982 and was also an OEM supplier for e.g.: IBM. OEM stands for Original Equipment Manufacturer and is a company that manufactures components for another company's products. Besides PC mice, Logitech develops, produces and sells keyboards, accessories for tablets, webcams, speakers, headphones, universal remote controls. In addition to its products, the company offers software applications such as Logi Options, Logitech G Hub and Streamlabs. Logitech's mission is to give every customer the best tool for connecting to the digital world. The company brings together the Logitech, Logitech G, ASTRO Gaming, Ultimate Ears, Jaybird, Blue Microphones and Steamlabs brands under its umbrella. CEO Braken Darrel, who joined the company in 2012, is largely responsible for the company's transformation from a "boring" PC accessory manufacturer to a lifestyle brand.