The Business Model of LEGO

Lego, the company's flagship product, consisting of a variety of brightly colored interlocking plastic bricks accompanied by an assortment of gears, miniature figurines known as minifigures, and several other components. Lego parts can be combined and constructed in a variety of ways to create objects like as automobiles, structures, and operating robots. Anything constructed may be dismantled and the components repurposed to create new things.

LEGO Business Model
1932
Founded
24.484
Employees
Billund, DNK
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of LEGO is structured.
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Business Model Patterns

The business model patterns of LEGO help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of LEGO is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes LEGO special?

This section is all about the secret sauce of the business model of LEGO. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of LEGO. Which kind of marketing LEGO is doing?
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