The Business Model of Jet.com

Jet.com was an e-commerce company headquarted in Hoboken, NJ, USA. Launched in July 2015, it was a relatively new entrant to the online shopping scene and competes directly with e-commerce giants such as Amazon.com and eBay. On its launch, Jet.com relied on earning profits solely through the membership fee. However, as of October 2015, the company decided to waive the 50$ membership fee.

In June 2019, in the wake of slumping sales through the Jet.com site in the period since the acquisition, the majority of Jet.com employees were transferred to work on the Walmart.com site and Simon Belsham, the president of Jet.com, stepped down. On May 19, 2020, Walmart announced that it was shutting down Jet.com, which they later did without warning on June 4, directing visitors to use Walmart.com instead

Jet.com Business Model
2014
Founded
2020
Liquidation / End of Service
Hoboken, NJ
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Jet.com is structured.
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Business Model Patterns

The business model patterns of Jet.com help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Jet.com is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Jet.com special?

This section is all about the secret sauce of the business model of Jet.com. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Jet.com. Which kind of marketing Jet.com is doing?
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