The Business Model of ING Direct
ING Direct is the Group's brand for a branchless direct bank with operations in selected markets (i.e. Canada, Spain, Australia, France, Italy, Germany, and Austria). It offers services over the web, phone, by email. The service currently focuses on simple interest-bearing savings accounts for retail customers.
![ING Direct Business Model](https://a.storyblok.com/f/124740/1200x490/0c3350de73/1200px-ing_primary_logo_rgb-svg.png/m/250x0)
Hard Facts
Business Model Canvas
![BMI](https://a.storyblok.com/f/124740/2080x1292/08391186ba/business-model-analyses.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/628x1114/52560e16d4/business-model-analyisis.png/m/)
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Sign up for freeBusiness Model Patterns
![BMI](https://a.storyblok.com/f/124740/2080x1220/7c15e498b3/patterns.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/628x1638/50db1ed476/patterns.png/m/)
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Sign up for free![BMI](https://a.storyblok.com/f/124740/2080x338/ba7ef9da74/relatedbm.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x988/b7e6d49826/relatedlogos.png/m/)
SWOT Analysis
![BMI](https://a.storyblok.com/f/124740/2080x1768/287d53622a/swot.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x1871/e3d9dee0c2/swot.png/m/)
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Sign up for freeWhat makes ING Direct special?
![BMI](https://a.storyblok.com/f/124740/2080x1424/de3e6b7a78/descriptions.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x4448/2d8c90676a/description.png/m/)
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Sign up for freeMarketing Insights
![BMI](https://a.storyblok.com/f/124740/2080x1086/4c52d43894/marketing.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x2375/7bfe106eb6/marketing.png/m/)
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