The Business Model of ING Direct

ING Direct is the Group's brand for a branchless direct bank with operations in selected markets (i.e. Canada, Spain, Australia, France, Italy, Germany, and Austria). It offers services over the web, phone, by email. The service currently focuses on simple interest-bearing savings accounts for retail customers.

ING Direct Business Model
1991
Founded
57.660
Employees
Amsterdam, NLD
Amsterdam, Netherlands

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of ING Direct is structured.
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Business Model Patterns

The business model patterns of ING Direct help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of ING Direct is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes ING Direct special?

This section is all about the secret sauce of the business model of ING Direct. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of ING Direct. Which kind of marketing ING Direct is doing?
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