The Business Model of Immocation
Immocation is an educational platform for acquiring wealth through real estate. The company was founded in 2016 in Munich, Germany and its purpose is to financially educate their users on how to earn a passive income from investing in real estate. The product consists of educational videos, tools and community. The idea of the founders was to build a platform where people can educate themselves without having to need some kind of personal advisor. They sell different packages of informations that are necessary before entering the real estate business. The company can be regarded as a 360º coaching for acquiring, renting, managing and selling real estate. Immocation has a relatively large following on all relevant social media platforms - that’s also where they market most of their products. Consequently the company build a strong community over the years, that is very committed to helping one another and improve by following the same goal.