The Business Model of IKEA

IKEA is the world's leading home products retailer selling flat pack furnitures and further home accessoires in retail stores around the globe. While shopping, customers see the furniture in stylish and accurately designed rooms. The selected products can be taken home in modular kits to be assembled by the customers. As of June 2015, IKEA owns and operates 353 stores in 46 countries.

IKEA Business Model
1943
Founded
208.000
Employees
Delft, NLD
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of IKEA is structured.
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Business Model Patterns

The business model patterns of IKEA help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of IKEA is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes IKEA special?

This section is all about the secret sauce of the business model of IKEA. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of IKEA. Which kind of marketing IKEA is doing?
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