The Business Model of IKEA
IKEA is the world's leading home products retailer selling flat pack furnitures and further home accessoires in retail stores around the globe. While shopping, customers see the furniture in stylish and accurately designed rooms. The selected products can be taken home in modular kits to be assembled by the customers. As of June 2015, IKEA owns and operates 353 stores in 46 countries.
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Hard Facts
Business Model Canvas
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SWOT Analysis
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Sign up for freeWhat makes IKEA special?
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