The Business Model of Houzz

Houzz created an online platform for home remodeling and design to provide comprehensive information about every step of the home improvement process, starting from decorating a room to building an addition, a remodel, or a custom house. It features the largest residential design database in the world in which users can browse photos of residential architecture by room, style, and location and save them in their customized collection called "Ideabooks". The social aspect is an essential part of the platform such that users can easily interact with each other, exchange their experiences, and ask questions about the pictures put online.