The Business Model of Google (Alphabet)

Alphabet known as Google is a multinational company focusing on Internet-related services and products. The core of Google is its search engine, but the company's portfolio comprises various other Internet-based products such as cloud computing, software, a mobile operating system (Android), online advertising technologies, maps, and YouTube. In August 2015, Google was restructured to become a subsidiary of Alphabet, a holding company and conglomerate. Alphabet has become the parent company for other businesses which formerly were part of Google such as Google Ventures or Calico. Google retains its function as the umbrella company for all the Internet-related businesses.

Google (Alphabet) Business Model
1998
Founded
156,500
Employees
Mountain View, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Google (Alphabet) is structured.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Business Model Patterns

The business model patterns of Google (Alphabet) help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon
BMI BMI

SWOT Analysis

The SWOT Analysis of Google (Alphabet) is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

What makes Google (Alphabet) special?

This section is all about the secret sauce of the business model of Google (Alphabet). If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Marketing Insights

Last but not least in this section we analyse the marketing activities of Google (Alphabet). Which kind of marketing Google (Alphabet) is doing?
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon