Google (Alphabet)

Alphabet known as Google is a multinational company focusing on Internet-related services and products. The core of Google is its search engine, but the company's portfolio comprises various other Internet-based products such as cloud computing, software, a mobile operating system (Android), online advertising technologies, maps, and YouTube. In August 2015, Google was restructured to become a subsidiary of Alphabet, a holding company and conglomerate. Alphabet has become the parent company for other businesses which formerly were part of Google such as Google Ventures or Calico. Google retains its function as the umbrella company for all the Internet-related businesses.

Google (Alphabet) Business Model
1998
Founded
135.301
Employees
Mountain View, CA
Headquarter

Hard Facts

Business Model Canvas of Google (Alphabet)

The business model canvas of Google (Alphabet) shows a detailed explanation of how the business model of Google (Alphabet) is structured.
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Business Model Patterns of Google (Alphabet)

The business model patterns of Google (Alphabet) help to understand the mechanics behind the business model of Google (Alphabet). For a better understanding we added a description of how Google (Alphabet) is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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Related Business Models of Google (Alphabet)

The section related business models of Google (Alphabet) shows, on a mathematical basis, which companies are using a related business model structure like Google (Alphabet). By clicking the company logo you come directly to the linked business model analysis.
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SWOT Analysis of Google (Alphabet)

The SWOT Analysis of Google (Alphabet) is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Google (Alphabet) special and action oriented insights about Google (Alphabet)

This section is all about the secret sauce of the business model of Google (Alphabet). If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of Google (Alphabet)

Last but not least in this section we analyse the marketing activities of Google (Alphabet)? Which kind of marketing Google (Alphabet) is doing? By clicking the i you can see a detailed description.
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