The Business Model of Gillette Venus
The Gillette Company manufactures and sells personal care products. The Company offers blades, razors, shave gel and foam, skin care, deodorant, body wash, after-shave creams, and hair epilators. Gillette serves customers worldwide.The company and its brand were international market leaders in the sector of shaving accessories. Wilkinson Sword is the biggest competitor on the market. Gillette, which had a global sales of 10.3 billion dollars and a profit of 2.3 billion dollars in 2004, employed roughly 29,000 workers in the same time period. Gillette was acquired by Procter & Gamble on October 1, 2005, but the brand was kept alive.