The Business Model of Gillette Venus

The Gillette Company manufactures and sells personal care products. The Company offers blades, razors, shave gel and foam, skin care, deodorant, body wash, after-shave creams, and hair epilators. Gillette serves customers worldwide.The company and its brand were international market leaders in the sector of shaving accessories. Wilkinson Sword is the biggest competitor on the market. Gillette, which had a global sales of 10.3 billion dollars and a profit of 2.3 billion dollars in 2004, employed roughly 29,000 workers in the same time period. Gillette was acquired by Procter & Gamble on October 1, 2005, but the brand was kept alive.

Gillette Venus Business Model
1901
Founded
35.000
Employees
Cincinnati, OH
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Gillette Venus is structured.
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Business Model Patterns

The business model patterns of Gillette Venus help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Gillette Venus is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Gillette Venus special?

This section is all about the secret sauce of the business model of Gillette Venus. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Gillette Venus. Which kind of marketing Gillette Venus is doing?
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