The Business Model of Foursquare
Foursquare offers a local search and discovery service mobile app which leads users to places based on their tastes. Users get recommendations and can find ratings for similar places. The second app provided by Foursquare is Swarm which allows users to check in at venues that are listed in the particular area in the database and connect with their friends. As of June 2015, the community includes more than 55 million people worldwide, who have left more than 70 million tips and checked in over 7 billion times.