The Business Model of Foursquare

Foursquare offers a local search and discovery service mobile app which leads users to places based on their tastes. Users get recommendations and can find ratings for similar places. The second app provided by Foursquare is Swarm which allows users to check in at venues that are listed in the particular area in the database and connect with their friends. As of June 2015, the community includes more than 55 million people worldwide, who have left more than 70 million tips and checked in over 7 billion times.

2009

Founded

500

Employees

New York City, NY

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Foursquare is structured.

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Business Model Patterns

The business model patterns of Foursquare help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Foursquare is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Foursquare special?

This section is all about the secret sauce of the business model of Foursquare. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!