The Business Model of Emme
Founded in 2017 by Amanda French and Janene Fuerch, Emme is an American healthcare company. It offers customers an all-round service regarding contraception through the birth control pill. The company has 3 pillars that make the handling of the pill more comfortable and easier. The pill blister is stored in the so-called Smart Case, which uses a specially developed technology to track the intake of the pill. The case tracks the intake. The case is connected to the app via Bluetooth, through which the customer receives reminders to take the pill and can track her cycle. EmmeRx is a subscription service that arranges the prescription for the pill and delivers it on time and without shipping costs.