The Business Model of Ducati

Ducati designs and manufactures racing inspired motorcycles characterized by "desmodromic" performance engines, innovative design,and state-of-the-art technology. Ducati's motorcycles cover several market segments as they differ in their technical composition, design, and target audience: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike. The company uses both online and offline distribution channels by operating an online shop and a dealer network of over 800 dealers who cover more than 90 countries.

Ducati Business Model
1926
Founded
1.560
Employees
Bologna, ITA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Ducati is structured.
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Business Model Patterns

The business model patterns of Ducati help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Ducati is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Ducati special?

This section is all about the secret sauce of the business model of Ducati. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Ducati. Which kind of marketing Ducati is doing?
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