The Business Model of Ducati
Ducati designs and manufactures racing inspired motorcycles characterized by "desmodromic" performance engines, innovative design,and state-of-the-art technology. Ducati's motorcycles cover several market segments as they differ in their technical composition, design, and target audience: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike. The company uses both online and offline distribution channels by operating an online shop and a dealer network of over 800 dealers who cover more than 90 countries.
![Ducati Business Model](https://a.storyblok.com/f/124740/1080x1080/e2d08eb20c/ducati.png/m/250x0)
Hard Facts
Business Model Canvas
![BMI](https://a.storyblok.com/f/124740/2080x1292/08391186ba/business-model-analyses.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/628x1114/52560e16d4/business-model-analyisis.png/m/)
Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for freeBusiness Model Patterns
![BMI](https://a.storyblok.com/f/124740/2080x1220/7c15e498b3/patterns.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/628x1638/50db1ed476/patterns.png/m/)
Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for free![BMI](https://a.storyblok.com/f/124740/2080x338/ba7ef9da74/relatedbm.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x988/b7e6d49826/relatedlogos.png/m/)
SWOT Analysis
![BMI](https://a.storyblok.com/f/124740/2080x1768/287d53622a/swot.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x1871/e3d9dee0c2/swot.png/m/)
Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for freeWhat makes Ducati special?
![BMI](https://a.storyblok.com/f/124740/2080x1424/de3e6b7a78/descriptions.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x4448/2d8c90676a/description.png/m/)
Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for freeMarketing Insights
![BMI](https://a.storyblok.com/f/124740/2080x1086/4c52d43894/marketing.png/m/1200x0)
![BMI](https://a.storyblok.com/f/124740/622x2375/7bfe106eb6/marketing.png/m/)
Unlock Premium Content
Get full access to 200+ Business Model Analyzes with Premium and discover the full scope!
Sign up for free