The Business Model of Decentraland

Decentraland is a virtual reality 3D platform consisting of 90,601 plots (~23 km2). In the virtual, decentralised ecosystem, you can buy virtual real estate and land ("LAND") and create your own worlds in which you can move around with your own avatar. The virtual world becomes a game consisting of the most diverse worlds. For example, one can play against each other in arenas, explore medieval-themed worlds or play for luck in a virtual "Las Vegas". Users acquire property in the form of Non-Fungible Tokens (NFTs) and resell, lend or monetise them on the platform. Trading and payment takes place in the cryptocurrency "MANA", which is based on the Etherum blockchain, was made public in 2020 and is managed by the non-profit organisation Decentraland Foundation.

Decentraland Business Model
2015
Founded
155
Employees
Genesis City, Metaverse, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Decentraland is structured.
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Business Model Patterns

The business model patterns of Decentraland help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Decentraland is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Decentraland special?

This section is all about the secret sauce of the business model of Decentraland. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Decentraland. Which kind of marketing Decentraland is doing?
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