The Business Model of Da Vinci

The Da Vinci Surgical Device is a robot-assisted surgical system that enables "minimally intrusive" surgical procedures. The system is controlled by a surgeon via a console and is programmed to act as an assistant or facilitator to the surgeon, with the benefit of compensating for involuntary motions and hand tremors. The robot is manufactured by Intuitive Surgical, a California-based business that specializes in robotic urology and gynecological surgery. Intuitive Surgical was formed in 2000 in California and employs 5,527 employees now. In 2012, the Da Vinci surgical systems performed an anticipated 200,000 procedures and will reach a global installed base of 4,986 units in 2019-2020.

Da Vinci Business Model
2000
Founded
5.000
Employees
Sunnyvale, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Da Vinci is structured.
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Business Model Patterns

The business model patterns of Da Vinci help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Da Vinci is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Da Vinci special?

This section is all about the secret sauce of the business model of Da Vinci. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Da Vinci. Which kind of marketing Da Vinci is doing?
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