Couple

Couple, formerly Pair, was a mobile app. As of 22 April 2019, the app is no longer available and the web interface returns Error 503.

Couple offered a social network for two people only. Like other social networks, Couple allowed users to share texts, photos, videos and other content. Couples could create shared to-do lists or events. They could sketch together or exchange a so-called "thumb kiss" by waiting for their partner to join and bringing their thumbs together on the screen at the same time. Although this service sounds like an oxymoron at first glance, it was an interesting approach to the technology market for private exchanges.

Couple Business Model
2014
Founded
2019
Liquidation / End of Service

Hard Facts

Business Model Canvas of Couple

The business model canvas of Couple shows a detailed explanation of how the business model of Couple is structured.
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Business Model Patterns of Couple

The business model patterns of Couple help to understand the mechanics behind the business model of Couple. For a better understanding we added a description of how Couple is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis of Couple

The SWOT Analysis of Couple is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Couple special and action oriented insights about Couple

This section is all about the secret sauce of the business model of Couple. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of Couple

Last but not least in this section we analyse the marketing activities of Couple? Which kind of marketing Couple is doing? By clicking the i you can see a detailed description.
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