The Business Model of Clue

Unverified business model analysis This analysis was generated by AI and has not yet been reviewed by our editorial team. Information may be inaccurate or incomplete.

As of August 26, 2026

Clue is a Berlin-based menstrual health company founded in 2012. It provides a period and cycle tracking app, educational content, and subscription features intended to help people understand menstrual, reproductive, and related health patterns.

Clue is operated by BioWink GmbH, which is registered in Berlin, Germany. The company describes its products as science-based and privacy-focused, and it works with research institutions on menstrual and reproductive health research.

2012

Founded

162

Employees

Berlin, DEU

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Clue is structured.

Unlock Premium Content

Get full access to 500+ Business Model Analyzes with Premium and discover the full scope!

Business Model Patterns

The business model patterns of Clue help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

Unlock Premium Content

Get full access to 500+ Business Model Analyzes with Premium and discover the full scope!

SWOT Analysis

The SWOT Analysis of Clue is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

Unlock Premium Content

Get full access to 500+ Business Model Analyzes with Premium and discover the full scope!

What makes Clue special?

This section is all about the secret sauce of the business model of Clue. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!