Burger King

Founded in 1954, Burger King evolved as the second largest fast food chain in the world and became popular primarily for its whoppers. In the past years, Burger King turned away from its business model of selling the products directly to the end consumers and established the business practice of outsourcing the funding and operation of their numerous outlets almost completely to the franchisees. This strategy helped increase earnings as the company did not need to invest capital and the expansion of the brand in new markets rested with the new owners. Burger King aspires a 100% franchise business model.

Burger King Business Model
1953​
Founded
51.758
Employees
Miami, FL
Headquarter

Hard Facts

Business Model Canvas of Burger King

The business model canvas of Burger King shows a detailed explanation of how the business model of Burger King is structured.
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Business Model Patterns of Burger King

The business model patterns of Burger King help to understand the mechanics behind the business model of Burger King. For a better understanding we added a description of how Burger King is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis of Burger King

The SWOT Analysis of Burger King is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Burger King special and action oriented insights about Burger King

This section is all about the secret sauce of the business model of Burger King. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of Burger King

Last but not least in this section we analyse the marketing activities of Burger King? Which kind of marketing Burger King is doing? By clicking the i you can see a detailed description.
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