The Business Model of Burger King
Founded in 1954, Burger King evolved as the second largest fast food chain in the world and became popular primarily for its whoppers. In the past years, Burger King turned away from its business model of selling the products directly to the end consumers and established the business practice of outsourcing the funding and operation of their numerous outlets almost completely to the franchisees. This strategy helped increase earnings as the company did not need to invest capital and the expansion of the brand in new markets rested with the new owners. Burger King aspires a 100% franchise business model.