Buffer

Buffer is a social media management platform helping to share articles, pictures, and videos on social media accounts, such as Twitter, Facebook, LinkedIn, Google+, and App.net, automatically. In addition, it provides analytics that can be used on the individual level on the personal account or on the corporate level for a business account. With the freemium model consistent 2% conversion from the free to the paid subscription can be achieved. As of January 2015, Buffer has more than 2,000,000 registered users.

Buffer Business Model
2010
Founded
146
Employees
Birmingham, UK
Headquarter

Hard Facts

Business Model Canvas of Buffer

The business model canvas of Buffer shows a detailed explanation of how the business model of Buffer is structured.
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Business Model Patterns of Buffer

The business model patterns of Buffer help to understand the mechanics behind the business model of Buffer. For a better understanding we added a description of how Buffer is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis of Buffer

The SWOT Analysis of Buffer is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Buffer special and action oriented insights about Buffer

This section is all about the secret sauce of the business model of Buffer. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of Buffer

Last but not least in this section we analyse the marketing activities of Buffer? Which kind of marketing Buffer is doing? By clicking the i you can see a detailed description.
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