The Business Model of Buffer

Buffer is a social media management platform helping to share articles, pictures, and videos on social media accounts, such as Twitter, Facebook, LinkedIn, Google+, and App.net, automatically. In addition, it provides analytics that can be used on the individual level on the personal account or on the corporate level for a business account. With the freemium model consistent 2% conversion from the free to the paid subscription can be achieved. As of January 2015, Buffer has more than 2,000,000 registered users.

2010

Founded

146

Employees

Birmingham, UK

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Buffer is structured.

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Business Model Patterns

The business model patterns of Buffer help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Buffer is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Buffer special?

This section is all about the secret sauce of the business model of Buffer. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!