Buffer
Buffer is a social media management platform helping to share articles, pictures, and videos on social media accounts, such as Twitter, Facebook, LinkedIn, Google+, and App.net, automatically. In addition, it provides analytics that can be used on the individual level on the personal account or on the corporate level for a business account. With the freemium model consistent 2% conversion from the free to the paid subscription can be achieved. As of January 2015, Buffer has more than 2,000,000 registered users.

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Business Model Canvas of Buffer


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SWOT Analysis of Buffer


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