The Business Model of Buffer
Buffer is a social media management platform helping to share articles, pictures, and videos on social media accounts, such as Twitter, Facebook, LinkedIn, Google+, and App.net, automatically. In addition, it provides analytics that can be used on the individual level on the personal account or on the corporate level for a business account. With the freemium model consistent 2% conversion from the free to the paid subscription can be achieved. As of January 2015, Buffer has more than 2,000,000 registered users.