The Business Model of Braskem

Braskem offers a diversified portfolio of chemistry and petrochemistry products used by companies from various industries around the globe. It is the world's leading company in the production of biopolymers. Its portfolio includes thermoplastic resins such as polyethylene (PE), polypropylene (PP) and polyvinyl chloride (PVC), and some basic chemical raw materials. Its innovative approach was to replace petroleum as a resource for plastic production with its homeland's renewable material sugarcane. Sugarcane ethanol is processed into ethylene, the hydrocarbon element used for plastic manufacturing. With this product, the company can reduce greenhouse gases by saving two tons of carbon dioxide for each ton green polyethylene generated.

Braskem Business Model
2002
Founded
7.656​
Employees
Sao Paulo, BRA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Braskem is structured.
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Business Model Patterns

The business model patterns of Braskem help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Braskem is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Braskem special?

This section is all about the secret sauce of the business model of Braskem. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Braskem. Which kind of marketing Braskem is doing?
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