The Business Model of Blinkist

Blinkist is a German startup that specialises in summarising key messages. The so-called Blinks summarise more than 5000 non-fiction books, articles and podcasts, in a few minutes the user can absorb the most important information. These blinks can either be read or listened to in audio book quality. Own authors curate media and summarise them into their core statements, so the most important statements are collected. Users have the option to personalise their account, select their interests from a wide range of categories and receive a customised offer. Blinkist offers users a "free blink of the day", all blinks beyond this can only be used with a paid subscription.

Blinkist Business Model
2012
Founded
160
Employees
Berlin, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Blinkist is structured.
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Business Model Patterns

The business model patterns of Blinkist help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Blinkist is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Blinkist special?

This section is all about the secret sauce of the business model of Blinkist. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Blinkist. Which kind of marketing Blinkist is doing?
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