BlackBerry

BlackBerry Ltd designs, manufactures, and markets a line of high-end smartphones primarily targeting corporate customers and consumers with a need for professional wireless solutions and a sense for hedonist products. In addition to selling BlackBerry hardware, the company provides monthly push email service access where mobile phone operators are charged dependent on the number of active BlackBerry subscribers on their networks. Push email service refers to an 'always-on' email service, where new emails arrive BlackBerry subscribers at real time. BlackBerry further sells device software and runs its "Internet of Things" platform helping customers to get control over a mass of data through their own IoT applications.

BlackBerry Business Model
2005
Founded
3.497
Employees
Waterloo, CAN
Headquarter

Hard Facts

Business Model Canvas of BlackBerry

The business model canvas of BlackBerry shows a detailed explanation of how the business model of BlackBerry is structured.
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Business Model Patterns of BlackBerry

The business model patterns of BlackBerry help to understand the mechanics behind the business model of BlackBerry. For a better understanding we added a description of how BlackBerry is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis of BlackBerry

The SWOT Analysis of BlackBerry is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes BlackBerry special and action oriented insights about BlackBerry

This section is all about the secret sauce of the business model of BlackBerry. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of BlackBerry

Last but not least in this section we analyse the marketing activities of BlackBerry? Which kind of marketing BlackBerry is doing? By clicking the i you can see a detailed description.
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