The Business Model of BlackBerry

BlackBerry Ltd designs, manufactures, and markets a line of high-end smartphones primarily targeting corporate customers and consumers with a need for professional wireless solutions and a sense for hedonist products. In addition to selling BlackBerry hardware, the company provides monthly push email service access where mobile phone operators are charged dependent on the number of active BlackBerry subscribers on their networks. Push email service refers to an 'always-on' email service, where new emails arrive BlackBerry subscribers at real time. BlackBerry further sells device software and runs its "Internet of Things" platform helping customers to get control over a mass of data through their own IoT applications.