The Business Model of Ankerkraut
Ankerkraut, known from the German television show "Höhle der Löwen" (like Shark Tank), sells and distributes organic spices and spice mixes that are free of artificial colors, anti-caking agents, and flavor enhancers. Initially, they sold primarily through their own website, but their items are now available in traditional supermarkets, as well as online retailers and in their own stores. Initially focused on pure SEO and website metrics, Ankerkraut expanded into additional channels such as YouTube or Facebook and placed a premium on e-commerce personalization. Meanwhile, they've partnered with influencers and internet series such as Kossis & Sido's "Camps," for which they've developed their own spice blends.