The Business Model of Ankerkraut

Ankerkraut, known from the German television show "Höhle der Löwen" (like Shark Tank), sells and distributes organic spices and spice mixes that are free of artificial colors, anti-caking agents, and flavor enhancers. Initially, they sold primarily through their own website, but their items are now available in traditional supermarkets, as well as online retailers and in their own stores. Initially focused on pure SEO and website metrics, Ankerkraut expanded into additional channels such as YouTube or Facebook and placed a premium on e-commerce personalization. Meanwhile, they've partnered with influencers and internet series such as Kossis & Sido's "Camps," for which they've developed their own spice blends.

Ankerkraut Business Model
2013
Founded
200
Employees
Jesteburg, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Ankerkraut is structured.
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Business Model Patterns

The business model patterns of Ankerkraut help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Ankerkraut is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Ankerkraut special?

This section is all about the secret sauce of the business model of Ankerkraut. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Ankerkraut. Which kind of marketing Ankerkraut is doing?
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