The Business Model of AirAsia Berhard​

AirAsia is a Malaysian low-cost airline performing domestic and international flights to 100 destinations in 22 countries in Asia. The no-frills, hassle-free, and low-fare business model is based on a high efficiency in the business activities keeping the processes as simple as possible while complying with the company quality standards. AirAsia operates a fleet of the Airbus A320 for flights below 4 hours and A330 for flights above 4 hours with currently over 150 A320s in service and 200 orders for the new A320neo. The company envisions the goal to be the largest low-cost airline in Asia that everyone can travel with.

AirAsia Berhard​ Business Model
1996
Founded
106.000
Employees
Kuala Lumpur, MYS
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of AirAsia Berhard​ is structured.
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Business Model Patterns

The business model patterns of AirAsia Berhard​ help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of AirAsia Berhard​ is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes AirAsia Berhard​ special?

This section is all about the secret sauce of the business model of AirAsia Berhard​. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of AirAsia Berhard​. Which kind of marketing AirAsia Berhard​ is doing?
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