The Business Model of AirAsia Berhard
AirAsia is a Malaysian low-cost airline performing domestic and international flights to 100 destinations in 22 countries in Asia. The no-frills, hassle-free, and low-fare business model is based on a high efficiency in the business activities keeping the processes as simple as possible while complying with the company quality standards. AirAsia operates a fleet of the Airbus A320 for flights below 4 hours and A330 for flights above 4 hours with currently over 150 A320s in service and 200 orders for the new A320neo. The company envisions the goal to be the largest low-cost airline in Asia that everyone can travel with.